I divide my time between research, writing, projects and partnerships, speaking and events


Most of my work and research is related to three main themes:

We need to think differently about our health

We need to find our fun in staying active

We need to make time for the things we care about



My writing on these themes includes press articles, third party blog contributions, copywriting and strategy reports. 

I write with real people in mind...from how you can build physical activity into your mornings and evenings around work, have mini adventures at the weekends, to have life-shaping experiences with your holidays. 

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I research and share ideas about what you can do to stay active, starting with your mornings and evenings, spreading into the weekends and including your holidays! 

I have had stories appear in publications such as Red Bull, Huffington Post and Like The Wind Running Magazine too. 

My research background

BSc Hons Economics and Econometrics with Study in Spain - first class degree from the University of Bristol. Worked with big datasets and algorithms before they were cool. Became fluent in Spanish. Learnt that I find behavioural economics more compelling than classical theory economics.

That's to say I dig psychology and how emotional, cultural and social factors influence our decisions, particularly around choices of physical activity. There's a phd on the horizon to dig into the psychology of physical activity, specialising in why we dropout of good habits, how those lapses effect us and what we can do to quicken the return to a positive place of purpose and progress.