Filtering the mass of health/ time management information out there in a positive, practical and bitesize way so you know what you can do with your mornings, evenings, weekends and holidays. 

The good news is, you can sit back, relax and absorb the nuggets of energy. With that energy though, I ask you to apply deliberate practice and determination to take action and make the changes you want for yourself.


Annie-Ross- ES-portfolio.png




Since September 2015



Researching and sharing ideas that make it fun and easy for you to stay active, starting with your mornings and evenings, weekends and holidays!

















Other publications

I have contributed to include Red Bull, Huffington Post and Like The Wind Running Magazine.


Posting regularly with positive, practical and bitesized tips that will help you to build and sustain an active lifestyle that suits you. Sign up to the Exerk blog


If your sporting/ adventure company needs help with blog/ website copy, please do feel free to contact me

My research background

BSc Hons Economics and Econometrics with Study in Spain - first class degree from the University of Bristol. Worked with big datasets and algorithms before they were cool. Became fluent in Spanish. Learnt that I find behavioural economics more compelling than classical theory economics.

That's to say I dig psychology and how emotional, cultural and social factors influence our decisions, particularly around choices of physical activity. There's a phd on the horizon to dig into the psychology of physical activity, specialising in why we dropout of good habits, how those lapses effect us and what we can do to quicken the return to a positive place of purpose and progress.