Projects and Partnerships

I am currently in charge of User Experience and Growth at, a fitness tech start-up. WILD exists to help people who struggle to stick to training plans and fitness goals.
WILD helps you understand what your fitness tracking means to you and from there provide motivation and improvements to your performance. The full value is achieved by runners and cyclists who track their workouts with Strava – is that you?? 

Past partnerships include:

  • Impact Marathon Series as their Project Manager and Race Director for Colombia and Nepal International Marathons respectively
  • Breca Swimrun on their marketing strategy

Prior to these, I worked at Deutsche Bank for five years, where FTSE 100 treasurers were my clients for themes around working capital and risk management. 

“Annie’s purpose and attention to detail in planning the first ever Nepal Impact Marathon set the bar very high for all future race directors here.
Clockwork-esque reliability, and a passionate focus under an immense level of pressure to deliver this event, the like of which had never been seen before in Nepal.
Outstanding to work alongside - knowing that every key task was taken care of was a real assurance for me.”   
Nick Kershaw, CEO of Impact Marathon Series

If you’d like to discuss an advisory or consultancy role, please use the contact form below to get in touch

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