Projects and Partnerships


The I Move London Relay is a bid to unite London by passing a baton non-stop for 30 days and nights. Anyone can sign up to run a 5km or 10km loop along the river between Tower Bridge and Westminster 24/7 between 29th June 2018 - 29th July 2018. Supporting The Running Charity, Sported and Laureus.

My role: Chief operations officer


WILD helps you understand what your fitness tracking means to you and from there provide motivation and improvements to your performance. The full value is achieved by runners and cyclists who track their workouts with Strava – is that you??  

My role: Advisory - Industry partner


Silverfit is a charitable organisation promoting happier, healthier ageing through physical activity and at the same time combat social isolation. By combining socialising and exercising Silverfit helps older people increase their physical activity and confidence levels as well as overall enjoyment of life. 

My role: Incoming trustee (July 2018)


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Impact Marathon Series - Project Manager and Race Director for Colombia and Nepal International Marathons respectively

Breca Swimrun - marketing strategy consultant

Deutsche Bank - five years in relationship management. Starting out on the grad scheme, spent 5 years in corporate banking managing FTSE 100 treasury relationships. Expertise centres around working capital and risk management as well as the dynamics of building long-term corporate relationships. 

Seconded to Spain and Brazil, due to speaking both Spanish and Portuguese. Completed Association of Corporate Treasurers exams: Accounting, Law and International Treasury Management. Volunteered as a mentor for a school pupil and a social entrepreneur through Deutsche Bank partnerships. Participated in recruitment events and interviewing.

BSc Hons Economics and Econometrics with Study in Spain - first class degree from the University of Bristol. Worked with big datasets and algorithms before they were cool. Became fluent in Spanish. Learnt that I find behavioural economics more compelling than classical theory economics.

That's to say I dig psychology and how emotional, cultural and social factors influence our decisions, particularly around choices of physical activity. There's a phd on the horizon to dig into the psychology of physical activity, specialising in why we dropout of good habits, how those lapses effect us and what we can do to quicken the return to a positive place of purpose and progress. 

Linkedin profile


“Annie’s purpose and attention to detail in planning the first ever Nepal Impact Marathon set the bar very high for all future race directors here.
Clockwork-esque reliability, and a passionate focus under an immense level of pressure to deliver this event, the like of which had never been seen before in Nepal.
Outstanding to work alongside - knowing that every key task was taken care of was a real assurance for me.”   
Nick Kershaw, CEO of Impact Marathon Series

If you’d like to explore how I can help you and your business, please use the contact form below to get in touch

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