Projects and Partnerships



The I Move London Relay is a bid to unite London by passing a baton non-stop for 30 days and nights. 1,800 people joined us to run a 5km or 10km loop along the river between Tower Bridge and Westminster 24/7 between 29th June - 29th July 2018. £50,000 raised for The Running Charity, Sported and Laureus. Sponsored by ASICS, Fitwater (Lucozade) and Trek Bars.

The inaugural 2018 event was a huge success. We are now planning for future events. Watch this space!

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52 weeks. 52 challenges. Are you in?

Team up with friends, colleagues and family to take on 52 challenges in 2019.

We’re on a mission to create the biggest fitness movement in the world. It’s for the runners, the climbers, the hikers, the bikers, the swimmers, the skiers. It’s for you.

Sign up to the waiting list. Recruit your people. Plan your challenges. Do your challenges.

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WILD helps you understand what your fitness tracking means to you and from there provide motivation and improvements to your performance. The full value is achieved by runners and cyclists who track their workouts with Strava – is that you??  

My role: Advisory - Industry partner

The Museum of London represents London through the times. With 7.5 million items in their keep, it really is a feast for the senses. Their Society of Londoners hosts events to explore our city and meet the people that make it the incredible place that it is.

My role: Young Ambassador for Public Health & Fitness

Silverfit is a charitable organisation promoting happier, healthier ageing through physical activity and at the same time combat social isolation. By combining socialising and exercising Silverfit helps older people increase their physical activity and confidence levels as well as overall enjoyment of life. 

My role: Incoming Trustee (July 2018)

My writing for the Evening Standard and other publications continue and am having some impact hosting talk sessions and workshops for companies and schools which is great!



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Impact Marathon Series - Project Manager and Race Director for Colombia and Nepal International Marathons respectively

Breca Swimrun - marketing strategy consultant

Deutsche Bank - a great 5 year career, leaving as vice president in relationship management of FTSE 100 treasury teams. Expertise centres around working capital and risk management as well as the dynamics of building long-term corporate relationships. 

Seconded to Spain and Brazil thanks to my Spanish and Portuguese. Completed Association of Corporate Treasurers exams: Accounting, Law and International Treasury Management. Volunteered as a mentor for a school pupil and a social entrepreneur through Unltd.

BSc Hons Economics and Econometrics with Study in Spain - first class degree from the University of Bristol. Worked with big datasets and algorithms before they were cool. Became fluent in Spanish. Learnt that I find behavioural economics more compelling than classical theory economics.

That's to say I dig psychology and how emotional, cultural and social factors influence our decisions, particularly around choices of physical activity. There's a phd on the horizon to dig into the psychology of physical activity, specialising in why we dropout of good habits, how those lapses effect us and what we can do to quicken the return to a positive place of purpose and progress. 

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“Annie’s purpose and attention to detail in planning the first ever Nepal Impact Marathon set the bar very high for all future race directors here.

Clockwork-esque reliability, and a passionate focus under an immense level of pressure to deliver this event, the like of which had never been seen before in Nepal.

Outstanding to work alongside - knowing that every key task was taken care of was a real assurance for me.”

- Nick Kershaw, CEO of Impact Marathon Series

If you’d like to explore how I can help you and your business, please use the contact form below to get in touch

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