What I do


I help busy people get outdoors and active, having fun achieving personal and team goals.

I lead operations for unique, often whacky, active challenges (For example The PureGym National Relay 2019, London Relay 2018, Nepal International Marathon 2016 ), as well as share fun ideas through writing and speaking gigs.

I support Silverfit, the healthier ageing charity, as a Trustee and The Museum of London as an Ambassador for Health & Fitness. I’ll do whatever it takes to bring people


The PureGym National Relay 2019 is coming to the streets of the UK on 18 - 25th June 2019.

The entire PureGym team are taking part in the week-long relay starting in Aberdeen and passing the baton down to Plymouth, linking up over 235 gyms coming together across Scotland, Northern Ireland, Wales and England.

More than 1,500 PureGym colleagues will run, cycle, walk, skateboard and scooter their way through this tough 7-day 24-hour challenge to raise money for our charity, highlighting the link between mental health and physical health.

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The Museum of London represents London through the times. With 7.5 million items in their keep, it really is a feast for the senses. Their Society of Londoners hosts events to explore our city and meet the people that make it the incredible place that it is.

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Silverfit is a charitable organisation promoting happier, healthier ageing through physical activity and at the same time combat social isolation. By combining socialising and exercising Silverfit helps older people increase their physical activity and confidence levels as well as overall enjoyment of life.


I also write for the Evening Standard and other publications as a freelance journalist.

Check out my ES online column for some fun reads.

and host talks and workshops with companies and schools. I share lessons learnt from taking on 52 sporting challenges in 52 weeks while working in banking, as well as the benefits of team sports for your career. Tips and tricks are practical and give busy people actionable takeaways as well as some creative ideas for stay active alongside work.


Previous work

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The London Relay - Head of operations for the inaugural World Relay event - a 30 day non-stop running relay made up of 1,800 people running together in succession to carry the baton 24 hours a day on a 10km loop along the Thames in London. £50,000 was raised for The Running Charity, Sported and Laureus and we were sponsored by ASICS, Fitwater (Lucozade) and Trek Bars.


WILD AI - Designed chatbot language and supported on strategy and marketing. As athletes, we know the training is what makes the race. But what about the rest? We need to have a holistic approach to our body to be able to train smarter. Finally understand how your sleep, nutrition, stress, activities, etc impact and are impacted by each other.


Impact Marathon Series - Race Director for the inaugural Nepal International Marathons. Led operations Colombia Marathon Week.


Breca Swimrun - marketing strategy consultant 


Deutsche Bank - a great 5 year career, leaving as vice president. Worked with FTSE 100 treasury teams in a relationship management role. My expertise centres around working capital and risk management as well as the dynamics of building long-term corporate relationships. 

Enjoyed secondments to Spain and Brazil thanks to speaking Spanish and Portuguese. Completed Association of Corporate Treasurers exams: Accounting, Law and International Treasury Management. Volunteered as a mentor for a school pupil and a social entrepreneur through Unltd.

BSc Hons Economics and Econometrics with Study in Spain - first class degree from the University of Bristol. Worked with big datasets and algorithms before they were cool. Became fluent in Spanish. Learnt that I find behavioural economics more compelling than classical theory economics.

That's to say I dig psychology and how emotional, cultural and social factors influence our decisions, particularly around choices of physical activity. There's a phd on the horizon to dig into the psychology of physical activity, specialising in why we dropout of good habits, how those lapses effect us and what we can do to quicken the return to a positive place of purpose and progress. 

Linkedin profile


“Annie’s purpose and attention to detail in planning the first ever Nepal Impact Marathon set the bar very high for all future race directors here.

Clockwork-esque reliability, and a passionate focus under an immense level of pressure to deliver this event, the like of which had never been seen before in Nepal.

Outstanding to work alongside - knowing that every key task was taken care of was a real assurance for me.”

- Nick Kershaw, CEO of Impact Marathon Series