Bringing people together through physical activity

Annie Ross - the Event Director

PureGym National Relay finish line.jpg

I work as a freelance event director for active challenges. Inaugural, slightly whacky, highly inclusive events that involve human-powered movement are my speciality.

Are you an open-minded and ambitious leader who recognises the value of sport and physical activity and who’s ready to show their team what they can achieve together?

Then let’s speak!

I guide you through the process - designing, refining and leading operations for your bespoke values-led team event. I post-rationalise whacky ideas, think big and focus on the detail. Let’s make things happen!


Email me directly to set up an informal call to learn more.


Samples of past partnerships

The PureGym National Relay 2019

Can we connect our nationwide colleagues, create a challenge to remember and fundraise for a cause close to our heart? - asked the CEO of PureGym.

YES! And so was born the PureGym National Relay - 7 days 24 hours, linking up all 235 gyms nationwide in a team relay involving 1,500 colleagues, 3,000 miles, over 15 different ways of travelling and a whopping £345,000 fundraised for Mental Health UK.

A huge success for all involved - we brought the team together across the country, showcased corporate values, redefined personal limits… and had lots of fun.

I’ve been in the business for 9 years and the buzz around this is nothing like I’ve seen….absolutely fantastic. I can’t wait to do my part in the relay.
— Richard A, Equipment Manager
Thanks again for a genuinely inspirational partnership - that ride over Dartmoor is something I will never forget. Whoever works with you next is a very lucky organisation.”
— Brian D. CEO Mental Health UK

Thank you for going over and above expectations! You delivered an event that many people in our business will remember for the rest of their lives.

We wanted to bring our colleagues together with something special and uniquely “PureGym” - that was a big ask and something you should be proud of achieving.”
— Alex W. CFO PureGym

The London Relay 2018

Head of operations for the inaugural City Relays event - a 30 day non-stop running relay made up of 1,800 people running together in succession to carry the baton 24 hours a day on a 10km loop along the Thames in London. £50,000 was raised for The Running Charity, Sported and Laureus and we were sponsored by ASICS, Fitwater (Lucozade) and Trek Bars.


Impact Marathon Series 2016

Race Director for the first ever Impact Marathon Series event - a three distance trail running event in the foothills of the Himalayas: the Nepal International Marathon. Also led social impact operations for Colombia Marathon Week.

“Annie’s purpose and attention to detail in planning the first ever Nepal Impact Marathon set the bar very high for all future race directors here.

Clockwork-esque reliability, and a passionate focus under an immense level of pressure to deliver this event, the like of which had never been seen before in Nepal.

Outstanding to work alongside - knowing that every key task was taken care of was a real assurance for me.”
— Nick Kershaw, CEO of Impact Marathon Series

Email Annie directly to set up an informal call to find out how she can help your organisation.


52 sporting challenges in 52 weeks

Where Exerk started. While working in banking, I became frustrated with feeling chained to the desk. In a bid to help more people get outdoors and active, I committed to taking on 52 sporting challenges in 52 weeks, one every week of 2015.

Over 450 people joined in over the year, which included rollerblading, triathlon, outdoor swimming, climbing walls tours, half marathons, hula hooping…check out the video for more!

These “Exercise + Work’ challenges got me a reputation for being committed, organised and high energy and launched me in a new direction. 6 months after completing the challenges I left my 5 year career in banking and haven’t looked back (…much!)