Find your fun in staying active

Bringing people together through physical activity


Welcome!! You’ve wound up in a world of light-hearted active fun.

While there’s more to life than staying active, it’s a great place to start. That’s why I, Annie Ross, have dedicated my time and energy to bringing people together through sport and physical activity for the last 4 years.

Since making the switch from banking - a change triggered by the positive impact of the “52 sporting challenges in 52 weeks” project I launched - my work has led to over 4,700 people getting more active and £500,000 being raised for charity. The events I’ve organised have won awards, created marriages and lifelong friends, and introduced a fresh adventurous team spirit mindset that makes staying active more fun - and the world a better place!

PureGym National Relay cheque giving

event director

Lead operations for active challenges, project managing unique events with companies and charities.

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writer + speaker

Freelance health & fitness writer for the Evening Standard and Huff Post. Regular speaker at organisations and conferences, sharing stories that turn inspiration into action.


Organisations I support



Sit on the Board of Trustees for Silverfit, the incredible London-based charity promoting healthier ageing through social physical activity.



Representing the Society of Londoners as their young ambassador for health & fitness, we host events that showcase the varied elements of London.



Ever curious about the interaction of physical, social and mental health, I support the Royal Society of Arts and its promotion of creativity for a more resilient society.









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On Instagram @annieross5252

Testimonial from Laura A.

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"For people who literally don't have time to think! Annie is a complete star and it always feels like I'm having fun (rather than exercising). Couldn't recommend this more!”