WHEN LIFE GETS BUSY, IS FITNESS THE FIRST THING TO GO?

Thank you for visiting my website. You’ll see that there’s a consistent mission in all I do. In a sentence, it’s to transform the culture of physical activity with a more rounded and positive notion of health and balance.

If that resonates with you, I hope you enjoy exploring this site and find something to get in contact about!

What can you get involved in?

Helping business leaders reenergise their teams

Harness the best of collaboration and trust through expertly organised active challenges, motivational talks and workshops around building an active lifestyle.

E-mail annie@exerk.com for case studies and a brainstorm session.

PureGYM NATIONAL RELAY PROJECT LEAD

FIND OUT MORE - The entire PureGym team are taking part in the week-long relay starting in Aberdeen and passing the baton down to Plymouth, linking up over 235 gyms coming together across Scotland, Northern Ireland, Wales and England.

More than 1,500 PureGym team members will run, cycle, walk, skateboard and scooter their way through this tough 7-day 24-hour challenge to raise money for Mental Health UK, highlighting the link between mental health and physical health.

ambassador for health & Fitness

FIND OUT MORE about becoming a member of Museum of London. Ambassador for the Young Members (under 40s!) programme.

Trustee - healthier ageing through physical activity

SUPPORT SILVERFIT - The London-based charity promoting healthier ageing through social physical activity.

FREELANCE JOURNALIST

READ FOR TIPS AND IDEAS - Find out how to relax in the city, how team sports can help your career, what freediving is like and how to recover from a marathon…amongst other things!

keynote speaker

BOOK ME FOR AN EVENT / COME SEE ME - I love sharing shortcuts I have learnt along the way that make it easier to carve out time for the things you care about. I share stories about the Exerk 52 challenges in 52 weeks, banking, how much we can learn from team sports for our career and how to build an active lifestyle into our weeks.

And obviously there’s a blog too!

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On Instagram @annieross5252

What are your favourite views, swimming spots and landmarks around the UK (near the lines on the second map!) please?

I have an epic UK campervan adventure starting on Tuesday, when I set off from Aberdeen, zigzagging my way down to Plymouth supporting the relay challenge I’ve been working on for 6 months.

Keen to make the most of my days waiting for the runners, kayakers, cyclists, walkers, leapfroggers and Congo carnivalers (any activity submitted by the PureGym colleagues was welcome!) so stopping point suggestions (and sleeping spots for campervans too!). Check out the route in photo two. I can’t be everywhere but I will be nipping my way around, mainly near the black “river” route which the “tributaries” travel in to meets.

#challenge #roadie #campervan #charity #relay #sharetheweight #campervanuk #views #roadtrip #work

Shout out to this crew for turning inspiration into action, and motivation into commitment.

Here you see Eddie Brocklesby, the CEO and Founder of @silverfitorg (of which I am a Trustee), @paulsintonhewitt Founder of @parkrunuk and @nickpruns CEO of Parkrun. Three dreamers who are helping thousands of people get and stay active through their actions.

The shout out was triggered by this morning’s breakfast round table with @traceycrouchmp and @playbook_agency (not this photo...that was an evening piss up in the name of running!) #parkrun #silverfit #active #morepeoplemoreactive #ukactive #mostactivecity #run #move #getoutdoors #sport #community

When you realise your last 4 jobs all involved being paid to get outdoors and active, and help others do the same. Chuffed. And excited about what comes next!! Am glad that the PureGym National Relay is in aid of mental health awareness (we’ve already raised £130k and still 2.5 weeks til the relay even starts!!). Getting out there, stretching my legs and breathing fresh air has always been a stress reliever and safe head space for me.

So glad I now get to share that joy, and benefit, with more people through the work I do. “Friyay” is what the kids say right....Am celebrating life choices and movement today. How are you feeling today?

#mentalhealth #sharetheweight #getoutdoors #active #celebrate #explore #move #mostactivecity #relay #puregym #worklife #friday #choice

I’ve been droned on @theactiveisland (Aka the Isle of Wight). Super happy I went back out on the water after getting my kite and lines all up close and cosy with a barnacled breaker! Also super happy I didn’t know @courtintheact was filming as would have got all in a flap!

Thanks Tom and @_sophiemathews for hosting us. Such an epic weekend!

#theactiveisland #isleofwight #kitesurf #kite #water #ocean #seaview #kiteboard #holiday #work #travel #explore #watersports #nature

We carried each other through so many adventures. Now she’s left me.
Sadly my bicycle got nabbed off a sign-less sign post...lifted clear off it, helmet, lock and all. Be careful peeps! Check the top of the pole 🧐. She had a good innings. Not only was she my pack horse for 6 years of commuting and weekend city forages. We went up Mont Ventoux, Tournalet, on Dunwich Dynamo (this photo is me getting home from that), Veloscenic, and back and forth on cycles to Cambridge, Canterbury, Maidenhead, Lake District together. Many happy memories.

In the meantime, it’s Santander bikes for me. Does anyone use those “roaming bikes” like Mo-bike / Lime-E or the Uber bikes I’ve seen this morning?

If anyone sees a specialized Tricross in Brick Lane market.... #bikeshepherd #bicycle #bike #happiestwhenonabike #cycle #explore #travel #outdoors #active

What a day with this lot! Such a privilege to be project managing the epic and awesome PureGym National Relay. Today was our regional ambassador meet-up to finalise Relay Week plans.

0ver 3,000 miles, 1,500 colleagues are coming together to travel relay style via every one of their 235+ gyms across Northern Ireland, Wales, Scotland and England, all in aid of Mental Health UK. Bring on 18th June start up in Aberdeen!! 📷 @tombaker51
#sharetheweight #charity #relay #mentalhealth #fundraiser

Testimonial from Laura A.

"For people who literally don't have time to think! Annie is a complete star and it always feels like I'm having fun (rather than exercising). Couldn't recommend this more!”